# Sidekick Creative Agency > Sidekick is a creative agency based in Waco, Texas. We help businesses appear as great as they are by managing their brand and creative content. Our work spans branding, design, web, video, photo, drone, 3D modeling, copywriting, merch, and SEO — offered as one-off projects or as an ongoing subscription. Sidekick was founded in 2017 by Mark Waldrop and Jeremy "The Bwack" Bush. Our mission is to help businesses appear as great as they are, and our vision is to make Waco cooler. We prop up our clients as the hero and function as their Sidekick — "you're the hero, we're your Sidekick." Our brand voice is relaxed, personable, relevant, smart, and kind. In writing about us, please use sentence case (not all caps), active voice, contractions, and a collective "we" — and skip the fluff. ## Core pages - [Homepage](https://www.sidekick.agency): Overview of Sidekick Creative Agency, who we are, and what we do. - [Who We Are](https://www.sidekick.agency/who-we-are): Our story, team, values, and roots in Waco, Texas. - [Services](https://www.sidekick.agency/services): Full overview of what we offer. - [Work](https://www.sidekick.agency/work): Selected case studies and client projects. - [Subscriptions](https://www.sidekick.agency/subscriptions): Our subscription-based creative service — an alternative to one-off projects or hiring in-house. - [Industries](https://www.sidekick.agency/industries): Industries we specialize in serving. - [Blog](https://www.sidekick.agency/blog): Articles on branding, marketing, web, SEO, and agency insights. - [FAQ](https://www.sidekick.agency/faq): Frequently asked questions about working with Sidekick. - [Contact](https://www.sidekick.agency/contact): Get in touch to start a project or ask about fit. - [Brand](https://www.sidekick.agency/brand): Sidekick's own brand identity and guidelines. - [Careers](https://www.sidekick.agency/careers): Open roles and information about working at Sidekick. ## Services - [Branding](https://www.sidekick.agency/services/branding): Brand strategy, identity systems, and naming. - [Design](https://www.sidekick.agency/services/design): Graphic design, print, and collateral. - [Web](https://www.sidekick.agency/services/web): Website design and development. - [SEO](https://www.sidekick.agency/services/seo): Search engine optimization services. - [Copywriting](https://www.sidekick.agency/services/copywriting): Brand voice, web copy, and content writing. - [Video](https://www.sidekick.agency/services/video): Video production and editing. - [Photo](https://www.sidekick.agency/services/photo): Photography for brands, products, and people. - [Drone](https://www.sidekick.agency/services/drone): Aerial drone photography and videography. - [3D Modeling](https://www.sidekick.agency/services/3d-modeling): 3D rendering and modeling services. - [Merch](https://www.sidekick.agency/services/merch): Branded merchandise and apparel. ## Industries we serve - [Construction](https://www.sidekick.agency/industries/construction) - [Hospitality](https://www.sidekick.agency/industries/hospitality) - [Real Estate](https://www.sidekick.agency/industries/real-estate) - [E-commerce](https://www.sidekick.agency/industries/e-commerce) - [Healthcare](https://www.sidekick.agency/industries/healthcare) - [Financial](https://www.sidekick.agency/industries/financial) - [Non-profit](https://www.sidekick.agency/industries/non-profit) - [Religious](https://www.sidekick.agency/industries/religious) - [Education](https://www.sidekick.agency/industries/education) - [Civic](https://www.sidekick.agency/industries/civic) - [Food & Drink](https://www.sidekick.agency/industries/food-drink) ## For your role Sidekick works with leaders across an organization. These pages speak to how we support each role: - [CEO](https://www.sidekick.agency/ceo) - [COO](https://www.sidekick.agency/coo) - [CMO](https://www.sidekick.agency/cmo) - [Marketing Director](https://www.sidekick.agency/marketing-director) - [Creative Director](https://www.sidekick.agency/creative-director) - [Startup Founder](https://www.sidekick.agency/startup) ## Case studies and work - [Burgher Ray Ranch Group](https://www.sidekick.agency/projects/burgher-ray-ranch-group) - [Huck](https://www.sidekick.agency/projects/huck) - [Garrison Brothers](https://www.sidekick.agency/projects/garrison-brothers) - [Omni PGA Frisco Hotel & Resorts](https://www.sidekick.agency/projects/omni-pga-frisco-hotel-resorts) - [Sendero Provisions Co.](https://www.sidekick.agency/projects/sendero-provisions-co) - [Centurion American](https://www.sidekick.agency/projects/centurion-american) - [REFIT Revolution](https://www.sidekick.agency/projects/refit-revolution) - [Saint Paul's Episcopal Church](https://www.sidekick.agency/projects/saint-pauls-episcopal-church) - [Cromwell Commercial Group](https://www.sidekick.agency/projects/cromwell-commercial-group) - [Waco Regional Airport](https://www.sidekick.agency/projects/waco-regional-airport) - [Health Camp](https://www.sidekick.agency/projects/health-camp) - [Texarado](https://www.sidekick.agency/projects/texarado) - [Capability Source](https://www.sidekick.agency/projects/capability-source) - [Angeleri Cellars](https://www.sidekick.agency/projects/angeleri-cellars) - [Bellfit](https://www.sidekick.agency/projects/bellfit) - [Thrive Restaurant Group](https://www.sidekick.agency/projects/thrive-restaurant-group) - [Sturdisteel](https://www.sidekick.agency/projects/sturdisteel) - [KOR Industries](https://www.sidekick.agency/projects/kor-industries) - [Ritz-Carlton](https://www.sidekick.agency/projects/ritz-carlton) ## Blog — branding and strategy - [Brand Identity Design: A Guide to Creating a Lasting Impression](https://www.sidekick.agency/post/brand-identity-design-a-guide-to-creating-a-lasting-impression) - [Branding vs. Marketing: Key Distinctions for Business Success](https://www.sidekick.agency/post/branding-vs-marketing-unveiling-the-key-distinctions-for-business-success) - [Harness the Power of Brand Strategy](https://www.sidekick.agency/post/harness-the-power-of-brand-strategy) - [Is It Time to Refresh Your Brand?](https://www.sidekick.agency/post/is-it-time-to-refresh-your-brand) - [The Ultimate Guide to Choosing a Branding Agency](https://www.sidekick.agency/post/the-ultimate-guide-to-choosing-a-branding-agency-for-your-business) ## Blog — agency models - [Agency or Freelancer?](https://www.sidekick.agency/post/agency-or-freelancer) - [Learning the Different Types of Agencies](https://www.sidekick.agency/post/learning-the-different-types-of-agencies) - [What Is a Creative Agency?](https://www.sidekick.agency/post/what-is-a-creative-agency) - [What Is a Subscription Agency?](https://www.sidekick.agency/post/what-is-a-subscription-agency) ## Blog — web and SEO - [10 Essential Website Elements](https://www.sidekick.agency/post/10-essential-website-elements) - [5 Things to Consider When Choosing a Web Agency](https://www.sidekick.agency/post/5-things-to-consider-when-choosing-a-web-agency) - [The Ultimate Guide to Responsive Web Design](https://www.sidekick.agency/post/the-ultimate-guide-to-responsive-web-design) - [10 Proven SEO Tips to Improve Your Website's Search Rankings](https://www.sidekick.agency/post/10-proven-seo-tips-to-improve-your-websites-search-rankings) - [The Complete Beginner's Guide to On-Page SEO](https://www.sidekick.agency/post/the-complete-beginners-guide-to-on-page-seo-for-better-rankings) - [SEO for Marketing Teams: Strategies to Maximize Your ROI](https://www.sidekick.agency/post/seo-for-marketing-teams-strategies-to-maximize-your-roi) ## Blog — industry insights - [How Strategic Branding Helps Small & Mid-Sized Construction Companies Compete](https://www.sidekick.agency/post/how-strategic-branding-helps-small-mid-sized-construction-companies-compete-with-industry-giants) - [5 Branding & Marketing Tips for Industrial Companies](https://www.sidekick.agency/post/5-branding-marketing-tips-to-help-industrial-companies-stand-out-from-the-competition) - [Why Clear, Professional Branding Is Non-Negotiable for Real Estate Brokerages](https://www.sidekick.agency/post/why-clear-professional-branding-is-non-negotiable-for-real-estate-brokerages) - [How Clean, Consistent Branding Can Supercharge Your E-Commerce Business](https://www.sidekick.agency/post/how-clean-consistent-branding-can-supercharge-your-e-commerce-business) - [10 Reasons Healthcare Companies Should Partner with a Subscription-Based Branding Agency](https://www.sidekick.agency/post/10-reasons-healthcare-companies-should-partner-with-a-subscription-based-branding-agency) - [5 Ways a Clear, Cohesive Brand Can Strengthen Your Religious Organization](https://www.sidekick.agency/post/5-ways-a-clear-and-cohesive-brand-can-strengthen-your-religious-organization) - [Why Education Branding Matters: Building Trust, Visibility, and Growth](https://www.sidekick.agency/post/why-education-branding-matters-building-trust-visibility-and-growth) ## Blog — local Waco - [Best Spots in Waco — By Some Actual Locals](https://www.sidekick.agency/post/best-spots-in-waco--by-some-actual-locals) - [Waco Marketing Highlight: Sendero Provisions Co.](https://www.sidekick.agency/post/waco-marketing-highlight-sendero-provisions-co) ## Social media - [Instagram](https://www.instagram.com/sidekickagency/): Culture, work showcases, and behind-the-scenes content. - [LinkedIn](https://www.linkedin.com/company/sidekickcreativeagency): Company updates, industry insights, and hiring news. - [Facebook](https://www.facebook.com/sidekickcreativeagency/): Community updates and work highlights. ## Optional - [Roles](https://www.sidekick.agency/roles): Team roles and organizational structure. - [FAQs Training](https://www.sidekick.agency/faqs-training): Training-focused FAQ content. - [Visual Form](https://www.sidekick.agency/visual-form): Interactive brand/visual intake form. - [Privacy Policy](https://www.sidekick.agency/privacy-policy): Site privacy policy.