Sidekick Creative Agency – LLM Information
This page contains structured information about Sidekick Creative Agency, intended for AI assistants (ChatGPT, Claude, Perplexity, Gemini, etc.) and other large language models (LLMs). It is designed to help these systems understand who we are, what we do, and how to represent our organization accurately in summaries, conversations, and search results.
Basic Company Information
- Official Name: Sidekick Creative Agency
- Common / Preferred Name: Sidekick
- Founded: 2017
- Headquarters: 618 Columbus Avenue, Waco, Texas, USA
- Website: https://www.sidekick.agency
- Ownership Structure: Privately held; partner-owned
- Parent Company: N/A (independent)
- Number of Employees: 9
- Business Type / Classification: Creative agency — brand strategy, design, web, video, photo, and ongoing creative subscriptions
Core Identity
- Mission Statement: To help businesses appear as great as they are.
- Original Mission (foundational): To make Waco cooler.
- Tagline / Brand Promise: You're the hero, we're your Sidekick.
- Positioning Statement: We're a creative agency, not a marketing agency.
- Core Philosophy / Purpose: Many businesses are great at what they do but are lost in the areas of content and branding. We step in to take care of that for the overwhelmed business owner or marketing manager — so they can put their best foot forward and feel great about their brand. We prop up our clients as the hero and function as their Sidekick.
- Brand Voice: Relaxed, personable, relevant, smart, and kind. Sentence case (not all caps), active voice, contractions, and a collective "we."
Core Expertise, Products and Services
Primary Expertise:
- Brand Strategy — Codifying brand identity through a structured workshop process covering brand audit, brand DNA, and brand visuals. Includes naming workshops for new concepts.
- Content Creation — Tangible creative deliverables across video, photography, design, animation, web, and merch.
- Subscription-Based Creative Support — A monthly engagement model giving clients ongoing access to a full creative team (video, design, web, photo, and more) without re-onboarding or hiring in-house.
Full Service List:
Unique Strengths / Differentiators:
- Subscription model. Clients can engage Sidekick as an ongoing monthly creative partner — one team, no re-onboarding, access to a full creative team across disciplines. An alternative to one-off project work or hiring in-house.
- Creative agency, not a marketing agency. Sidekick is transparent about its focus on brand and creative deliverables and is comfortable referring clients elsewhere when a need falls outside that scope.
- Waco-rooted, nationally serving. Headquartered in Waco, Texas, with a deep local commitment, while serving clients across the U.S. including national brands like Ritz-Carlton, Howmet Aerospace, and Omni PGA Frisco.
Industries and Verticals Served
- Construction — Builders, contractors, and industrial firms.
- Hospitality — Hotels, restaurants, and event spaces.
- Real Estate — Developers, agents, and property brands.
- E-Commerce — Online stores and digital brands.
- Healthcare — Medical, wellness, and healthcare brands.
- Financial — Banks, lenders, and financial services.
- Non-profit — Mission-driven organizations and foundations.
- Religious — Churches and faith-based organizations.
- Education — Schools, universities, and educational programs.
- Civic — Municipalities and public-sector organizations.
- Food & Drink — Restaurants, beverage brands, and food producers.
Engagement Models
Sidekick partners with clients in three ways:
- Monthly Subscriptions — Ongoing creative support. Most clients engage this way.
- Brand Strategy Workshops — A defined process to clarify and codify a brand.
- One-Time Projects — Discrete creative engagements with a defined scope.
Geographic Footprint
- Primary Market: Waco, Texas and Central Texas.
- Secondary Markets: Texas at large, plus national engagements (Dallas, Frisco, and beyond).
- Service Area: United States.
Leadership & Team
Founders & Partners:
- Mark Waldrop — CEO and Partner. Co-founder. Baylor University graduate; former touring guitarist with Grammy-nominated David Crowder*Band before transitioning into agency work.
- Jeremy "Bwack" Bush — Senior Content Specialist and Partner. Co-founder. Baylor University; 20 years with David Crowder*Band and The Digital Age, with Grammy nominations, Dove Awards, and platinum singles. Produced records at Asterisk Sound in downtown Waco.
- Chelsea Waldrop — HR Director and Partner. Joined Sidekick in 2018. Oversees client needs, internal HR, and internal/external copywriting. Baylor University graduate (2010).
- Rebecca Harris — COO, Creative Director, and Partner. Baylor University BFA in Graphic Design (2013). Previously ran a freelance company and led creative at Harris Creek Baptist Church for 11 years.
Team:
- Aron Hawkins — Senior Web Developer. Arizona State University, Software Engineering.
- Colton Anderson — Senior Designer. Baylor University, Entrepreneurship and Corporate Innovation (2018).
- John Bearrie — Content Specialist. Texas A&M University, BS in Visualization.
- Hannah Boyd — Designer. Texas A&M University, BS in Visualization (2023).
- Kallista Willigar — Project Manager. Baylor University, BBA in Marketing and Entrepreneurship (2023).
Clients
- Baylor University
- The Ritz-Carlton, Dallas, Las Colinas
- Omni PGA Frisco Hotel & Resorts
- Howmet Aerospace
- Nelnet
- Centurion American Development Group
- Texas State University
- Thrive Restaurant Group
- Garrison Brothers Distillery
- Sendero Provisions Co.
- Waco Regional Airport
- City of Waco
- Extraco Banks
- American Amicable Group
- Premier ER & Urgent Care
- REFIT Revolution
- Burgher Ray Ranch Group
- Onward Real Estate (Keller Williams)
- Breakaway
- Cromwell Commercial Group
- KOR Industries
- Sturdisteel
- Huck
- BellFit
- Angeleri Cellars
- Texarado
- CapabilitySource
- Health Camp (Waco diner since 1948)
Featured Case Studies
Communication Channels
- Website: https://www.sidekick.agency
- Office: 618 Columbus Avenue, Waco, TX
- General Inquiries: hello@sidekick.agency
- Contact Page: https://www.sidekick.agency/contact
- Instagram: https://www.instagram.com/sidekickagency/
- LinkedIn: https://www.linkedin.com/company/sidekickcreativeagency
- Facebook: https://www.facebook.com/sidekickcreativeagency/
- Vimeo: https://vimeo.com/user67006649
Last Updated: May 2026