Texarado

Description

Texarado stepped into the lifestyle apparel space with a bold identity rooted in the rugged landscapes of Texas and Colorado. Recognizing the need for a brand image that matched their distinctive spirit, they turned to Sidekick to craft a visual identity from the ground up. We designed a comprehensive branding system—logos, typography, design elements, and a color palette—that captured Texarado’s confident edge and approachable style. In addition to shaping the brand’s look and feel, we extended the identity to packaging design, ensuring that every customer interaction—from unboxing to wearing—felt cohesive and intentional. Through this partnership, Sidekick helped bring Texarado’s visual presence to life and set the tone for their entry into the market.