Sidekick Creative Agency was formed in 2017 by Mark Waldrop and Jeremy “The Bwack” Bush. Prior to creating Sidekick, Mark and Bwack were professional musicians. Their band managed its own audio engineering, video, animation, merch design, branding, and social media management. While on the road, they visited major cities and were exposed to the highest level of content and branding. They’d return home from tour to lackluster content and branding here in Waco. When they transitioned out of the music industry, they decided to do for others what they’d been doing for themselves as a band and Sidekick was born. Its mission? “To make Waco cooler.”
From the inception of Sidekick, Matt Davidson was a friend and collaborator. He shared space in Sidekick’s original home, Asterisk Sound Studios. It increasingly became clear that Sidekick would be significantly improved with Matt’s talents and client book, so in 2019 he bought into the business as an equal partner.
Sidekick has continued to grow in its clientele and capabilities since this time. In May 2020, Sidekick moved to its Columbus Avenue location with the goal of having a more purposeful creative space and becoming more visible to the community.