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Tell me more
about Sidekick.

Who We Are

Sidekick Creative Agency is a team of passionate, creative professionals dedicated to helping businesses maximize their potential. Our unique value proposition lies in our collaborative approach of working alongside our clients to uncover and maximize the great results already taking place. We offer monthly subscriptions, brand strategy process workshops, and more to bring out the best in each business's products or services. Our mission statement is simple: "to help businesses appear as great as they are." When creativity meets collaboration, amazing things can happen, which is why our team is filled with creatives who value open communication, honesty, and a deep commitment to meeting our clients' needs. We're passionate about showcasing businesses' true potential and making a real impact within their industries. At Sidekick, we truly believe in coming alongside your business to partner in your success.

Our Mission

To help businesses appear as great as they are.

Our name is pretty literal – we prop up businesses to be the hero. We function as the Sidekick that makes them look good. There are so many businesses that are great at what they do but are lost in the areas of content and branding. Hey, you can’t be good at everything! We love to step in and take care of that for the overwhelmed business owner or marketing manager. We want businesses to put their best foot forward and feel great about their brand.

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Our History

Sidekick Creative Agency was formed in 2017 by Mark Waldrop and Jeremy “The Bwack” Bush. Prior to creating Sidekick, Mark and Bwack were professional musicians. Their band managed its own audio engineering, video, animation, merch design, branding, and social media management. While on the road, they visited major cities and were exposed to the highest level of content and branding. They’d return home from tour to lackluster content and branding here in Waco. When they transitioned out of the music industry, they decided to do for others what they’d been doing for themselves as a band and Sidekick was born. Its mission? “To make Waco cooler.”

From the inception of Sidekick, Matt Davidson was a friend and collaborator. He shared space in Sidekick’s original home, Asterisk Sound Studios. It increasingly became clear that Sidekick would be significantly improved with Matt’s talents and client book, so in 2019 he bought into the business as an equal partner.

Sidekick has continued to grow in its clientele and capabilities since this time. In May 2020, Sidekick moved to its Columbus Avenue location with the goal of having a more purposeful creative space and becoming more visible to the community.

Our Team

Colton Anderson

Content Specialist

Colton is a Content Specialist for Sidekick Agency. Born and raised (figuratively) in the cornfields of Illinois, he found his way to Waco to attend Baylor University. After graduating in 2018 with a Bachelor’s Degree in Entrepreneurship and Corporate Innovation, he moved to Austin to work for MultiTracks.com as a Graphic Designer and UI/UX Designer before realizing Waco is truly home. In his spare time, Colton loves to hang with friends, travel the US, play all the sports and be active outdoors. Oh, and feel free to hit him up with your top 3 taco recommendations.

Colton Anderson

Content Specialist

Hannah Boyd

Design Specialist

Hannah is a design specialist for Sidekick Agency. She graduated from Texas A&M University in 2023 with a Bachelor of Science in Visualization. Hannah spends her free time traveling (her favorite destinations so far are Barcelona and Edinburgh) and hanging out with friends. You can find her at home crocheting or bundled up with a good book when she's not out and about. Her most recent obsession is her mini countertop hydroponic garden, so if you ever need some fresh baby bok choy or dwarf kale, you know who to ask.

Hannah Boyd

Design Specialist

Jeremy "The Bwack" Bush

Technical Director

Jeremy “Bwack” Bush is a founder and the Technical Director for Sidekick Agency. After attending Baylor, Jeremy spent 20 years as a member of both The David Crowder*Band and The Digital Age, earning Grammy Noms, Dove Awards, and Platinum Singles. During that season, he played drums, built robots, and produced records at his studio, Asterisk Sound in downtown Waco. A classic Enneagram 5, Jeremy loves researching, solving technical problems, Reddit, and making sure we have enough server space for Matt’s vast collection of RAW footage.

Jeremy "The Bwack" Bush

Technical Director

Matt Davidson

Video Director

Matt is the Video Director and one of the Partners at Sidekick Agency. Matt owned a freelance video production company for nearly 10 years before coming on board with Sidekick in 2019. Matt graduated from Samford University in 2012 with a degree in Film Production and Broadcast. He is married to Kathy and has 4 kids (Judah, Joel, Jack and Grace). In his spare time, Matt enjoys spending time with friends and family, drinking Cometeer coffee, and making dad jokes. No, Matt isn’t sponsored by Sendero Provisions Co. (yet).

Matt Davidson

Video Director

Rebecca Harris

Creative Director

Rebecca is the Creative Director for Sidekick Agency. Prior to being at Sidekick, she owned her own freelance company and worked at Harris Creek Baptist Church for 11 years as the Worship & Communication Pastor doing creative and music work. Rebecca graduated from Baylor University in 2013 with her Bachelor of Fine Art in Graphic Design. In her free time, Rebecca loves taking travel photography and writing about her travels on her blog adventurestartshere.co. She loves wine and coffee – but doesn't discriminate what kind.

Rebecca Harris

Creative Director

Aron Hawkins

Web Specialist

Aron is a Web Specialist at Sidekick. He has a degree in software engineering from Arizona State University. Aron is the self-proclaimed coffee guru of Sidekick, and his hobbies include making music, spending time with his wife, daughter, and cats, and standing comfortably alone in the corner at parties.

Aron Hawkins

Web Specialist

Chelsea Waldrop

Account Manager

Chelsea Waldrop is a Texas native and grew up in the hill country. After graduating from Baylor in 2010, she jumped into the local non-profit scene before returning to Baylor to manage its On-Campus Internship Program. Chelsea joined Sidekick in 2018 as an Account Manager. She oversees client needs, internal HR, and internal and external copywriting. Our resident Enneagram 1 dabbles in interior design, serves as a Certified Lactation Counselor, and chases after the two little munchkins she shares with our Account Director, Mark. Her favorite activity is spamming the Sidekick text thread with her latest favorite recipe.

Chelsea Waldrop

Account Manager

Mark Waldrop

Account Director

Mark Waldrop is a Founder and Account Director for Sidekick Agency. Originally from Tyler, TX, Mark attended Baylor University and ultimately found his way into playing guitar with Grammy-nominated David Crowder*Band. After a decade of touring, he realized Wacotown was home and thus Sidekick was born! Mark is an Enneagram 9 and enjoys long walks on the beach, reading nerdy fantasy novels on the beach, and margaritas on the beach.

Mark Waldrop

Account Director

Bailey West

Photo Specialist

Bailey is a Photo Specialist for Sidekick Agency. Born and raised in Southern California, Bailey came to Waco to get her BFA in photography at Baylor University in 2023, and after graduation, spent two months living in Bogotá, Colombia. Apart from Sidekick, she owns a freelance photography business and is passionate about traveling, art, and playing pickleball. Fun fact: she grew up dancing competitively, so don’t challenge her to a dance-off unless you want to lose.

Bailey West

Photo Specialist