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Our Brand Strategy Process helps you:

Clarify Who You Are
& Codify It With Your Team

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What is our Brand Strategy Process?

Can you and/or your team articulate who you are concisely and consistently? Our Brand Strategy Process is Sidekick’s proprietary process to clarify and codify who you are. Your brand is more than just your logo, fonts, and colors – it’s mostly what is underneath all of the visuals your customers see. It’s your vision, mission, values, messaging, voice, and more. We walk you through our custom workshops to clarify who you are, where you are, and where you’re headed. Then, we cofidy everything we’ve learned in a booklet that guides your team in making strategic decisions for the future.

At the end of the process, you get:
Your brand – clarified.

Our Brand Strategy Process includes:

  • Our 50+ page Brand Strategy Process workbook

  • 2 workshop days with your leadership team

  • Clarifying essential brand elements like your vision, mission, values, value proposition, voice & personality, messaging, audience, and more

  • Workshop summary PDFs with a summary, takeaways, and valuable insights from our workshops

  • 30+ page Brand Guidelines PDF with mission, vision, values, messaging, your entire brand in booklet form, etc.


Once you’ve decided to walk through our Brand Strategy Process, you can choose any add-ons you might need.

Brand Name

Answers the question, “What is your brand called?” Does your brand need a name? This process can be added to our Brand Strategy Process to brainstorm, ideate, and create a name for your company or organization. This includes a 2-hour workshop session, our Brand Name workbook, and a summary PDF of our recommendations.

Logo Creation

This add-on includes the creation of a logo from scratch. You'll get 3 logo concepts and brand elements alongside your Brand Strategy Process.

Content Strategy

Answers the question, “What will we do now that we know who we are?” Our Content Strategy focuses on those questions and creating a plan for your brand’s content distribution. This includes a 4-hour workshop session, our Content Strategy workbook, and a summary PDF of our findings.

What do I get?

What this process helps with

  • Brand Identity Clarification: Define and articulate the core identity of your brand – including its mission, vision, and values.

  • Competitive Positioning: Determine your brand's unique selling proposition (Value Proposition) and establish a distinctive position in the market relative to competitors.

  • Target Audience Understanding: Identify and understand the target audience, ensuring that your marketing efforts are directed towards the most relevant segments.

  • Consistent Brand Messaging: Develop a unified and consistent brand message across all communication channels to build brand recognition and trust.

  • Brand Image Enhancement: Assess and improve the overall perception of the brand in the minds of consumers and stakeholders.

  • Product/Service Alignment: Ensure that the brand strategy aligns with the features, benefits, and unique aspects of the products or services you offer.

  • Customer Loyalty and Retention: Develop strategies to build and maintain customer loyalty, encouraging repeat business and positive word-of-mouth.

  • Employee Alignment: Ensure that internal stakeholders understand and embody your brand values, contributing to a consistent brand experience.

This process will not provide

  • Instant Results: Some may expect immediate results, but building a strong brand takes time; a strategy is a long-term plan.

  • Fix-All Solutions: A brand strategy won't solve all your business problems

  • Creativity Alone: People might think that brand strategy is solely about creativity, but it also involves data analysis, market research, and business strategy.

  • A One-Size-Fits-All Approach: A brand strategy should be tailored to your specific brand and market, not copied from other successful brands.

  • A Siloed Solution: Brand strategy isn't detached from day-to-day operations; it should align with the operational aspects of the business. If your COO isn't directly invested in this conversation, the success of the process is at stake.

  • Just and Expenditure: Some may see the cost of a brand strategy process as an expense rather than an investment in the long-term success of the business. The buy-in of your team and other stakeholders is tied to this belief.

  • A Static Plan: A brand strategy isn't static; it should evolve with market trends, consumer behaviors, and changes in the competitive landscape.

  • A "Marketing Only" Responsibility: While marketing plays a crucial role, brand strategy involves collaboration across all departments.

  • Only External Facing Implications: Focusing only on external perceptions and neglecting internal branding and culture can lead to inconsistencies that then have external implications for your organization.

Brand Guideline Examples

At the completion of our Brand Strategy Process, you'll receive a 30+ page Brand Guidelines PDF that includes everything you and your team need to be on the same page with who you are, what your messaging is, who you're reaching, and what you look like.

Brand guidelines for Waco Regional Airporta dark blue background with a lightning bolt in the centera logo for a Dr. Gregory's Canine Joint Formulaa logo for Huck Manufacturinga cross on a red background with a brown bordera white house on a blue backgrounda yellow background with the words health camp burgers and shakesa blue background with the words Gleaux Car Wash in white textTarget Solutions brand guidelines front page

Are you a good fit?

Before embarking on any transformative journey, it's crucial to assess whether it's a good fit for your organization. If your business is on the brink of change and entering a new season with decision-makers who are open to embracing long-term transformation over short-term financial gains, Sidekick's brand strategy process may be the tailored approach you need. For top-line thinkers ready to invest in the future and step away from bottom-line scarcity thinking, our structured process guides your brand toward the next season of organizational evolution.

You may be a good fit if:

  • The decision-makers in your organization are open to change and willing to actively participate in the process.

  • The top-line thinkers on your team value our process as an investment in the future and not just an immediate expenditure.

  • Your employees make arbitrary brand decisions and are ready to adopt a strategic approach that provides internal and external consistency.

  • Your organization's leadership has signaled that it's time for a new chapter and is putting brand clarity and vision at the forefront

  • "Branding" is an overwhelming concept that feels daunting and paralyzing.


Is the Brand Strategy Process required for all of Sidekick’s clients?

Sidekick does not require its clients to go through the Brand Strategy Process, but we highly recommend it. This process gives us the opportunity to get acquainted with our clients and have a better grasp of who they are as a brand. With the valuable insight we get through a Brand Strategy Process, we’re able to better create unique content that will be an effective representation of our client's brand identity.

What is the benefit of the Brand Strategy Process?

At Sidekick, we understand that a successful brand is more than just a logo or slogan. It’s about creating an identity and making sure it resonates with your target audience. That’s why our Brand Strategy Process helps companies take stock of their current situation, clarify their purpose, and decide on the most effective visual representation and messaging for their brand. In short, our Brand Strategy Process ensures businesses have clarified and codified who they are – for their employees and customers.

Who all is involved in the Brand Strategy process?

We ask the brands we work with to choose key leadership and stakeholders who have authority, responsibility, and proximity to the business to be decision makers in the process. Usually, this is 3-5 people total.