Can you and/or your team articulate who you are concisely and consistently? Our Brand Strategy Process is the avenue to clarify and codify who you are. Your brand is more than just your visual aesthetic – it’s mostly what is underneath all of the visuals your customers see. It’s your vision, mission, values, messaging, voice, and more. We walk you through 2.5 days of workshops to clarify where you are, who you are, and where you’re going, then codify it by writing it down and creating a PDF booklet for your team to implement your brand.
Our 50+ page Brand Strategy Process workbook
2.5 workshop days with your leadership team
Clarifying essential brand elements like your vision, mission, values, value proposition, voice & personality, messaging, audience, and more
Workshop summary PDFs with a summary, takeaways, and valuable insights from our workshops
30+ page Brand Guidelines PDF with mission, vision, values, messaging, your entire brand in booklet form, etc.
Once you’ve decided to walk through our Brand Strategy Process, you can choose any add-ons you might need.
Answers the question, “What is your brand called?” Does your brand need a name? This process can be added to our Brand Strategy Process to brainstorm, ideate, and create a name for your company or organization. This includes a 2-hour workshop session, our Brand Name workbook, and a summary PDF of our recommendations.
This add-on includes the creation of a logo from scratch. You'll get 3 logo concepts and brand elements alongside your Brand Strategy Process.
Answers the question, “What will we do now that we know who we are?” Our Content Strategy focuses on those questions and creating a plan for your brand’s content distribution. This includes a 4-hour workshop session, our Content Strategy workbook, and a summary PDF of our findings.
At the completion of our Brand Strategy Process, you'll receive a 30+ page Brand Guidelines PDF that includes everything you and your employees need to be on the same page with who you are, what your messaging is, who you're reaching, and what you look like.
Sidekick does not require its clients to go through the Brand Strategy Process, but we highly recommend it. This process gives us the opportunity to get acquainted with our clients and have a better grasp of who they are as a brand. With the valuable insight we get through a Brand Strategy Process, we’re able to better create unique content that will be an effective representation of our client's brand identity.
At Sidekick, we understand that a successful brand is more than just a logo or slogan. It’s about creating an identity and making sure it resonates with your target audience. That’s why our Brand Strategy Process helps companies take stock of their current situation, clarify their purpose, and decide on the most effective visual representation and messaging for their brand. In short, our Brand Strategy Process ensures businesses have clarified and codified who they are – for their employees and customers.
We ask the brands we work with to choose key leadership and stakeholders who have authority, responsibility, and proximity to the business to be decision makers in the process. Usually, this is 3-5 people total.