Can you and/or your team articulate who you are concisely and consistently? Our Brand Strategy Process is the avenue to clarify and codify who you are. Your brand is more than just your visual aesthetic – it’s mostly what is underneath all of the visuals your customers see. It’s your vision, mission, values, messaging, voice, and more. We walk you through 2.5 days of workshops to clarify where you are, who you are, and where you’re going, then codify it by writing it down and creating a PDF booklet for your team to implement your brand.
Our 50+ page Brand Strategy Process workbook
2.5 workshop days with your leadership team
Clarifying essential brand elements like your vision, mission, values, value proposition, voice & personality, messaging, audience, and more
Workshop summary PDFs with a summary, takeaways, and valuable insights from our workshops
30+ page Brand Guidelines PDF with mission, vision, values, messaging, your entire brand in booklet form, etc.
At the completion of our Brand Strategy Process, you'll receive a 30+ page Brand Guidelines PDF that includes everything you and your employees need to be on the same page with who you are, what your messaging is, who you're reaching, and what you look like.
Sidekick does not require its clients to go through the Brand Strategy Process, but we highly recommend it. This process gives us the opportunity to get acquainted with our clients and have a better grasp of who they are as a brand. With the valuable insight we get through a Brand Strategy Process, we’re able to better create unique content that will be an effective representation of our client's brand identity.
At Sidekick, we understand that a successful brand is more than just a logo or slogan. It’s about creating an identity and making sure it resonates with your target audience. That’s why our Brand Strategy Process helps companies take stock of their current situation, clarify their purpose, and decide on the most effective visual representation and messaging for their brand. In short, our Brand Strategy Process ensures businesses have clarified and codified who they are – for their employees and customers.
We ask the brands we work with to choose key leadership and stakeholders who have authority, responsibility, and proximity to the business to be decision makers in the process. Usually, this is 3-5 people total.