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Sturdisteel

Empty outdoor stadium bleachers with a press box and stadium lights under a clear blue sky.

Description

Sturdisteel has built grandstands across America for over 80 years—but they knew it was time for a modernized brand that matched the strength and legacy of their work. Sidekick led Sturdisteel through a full Brand Strategy Process, rearticulating their mission, values, and positioning in today’s market. We’re currently developing a new website that clarifies their offerings while enhancing credibility with clients and partners. As a subscription client, Sturdisteel continues to engage Sidekick for job site photography, team headshots, environmental design along with other ongoing creative support for their day-to-day operations. Together, we’re building a brand presence as durable and impressive as the structures they create.

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Two men installing metal sheets on outdoor grandstand bleachers at a sports track.
Three laptops on black pedestals displaying a seating product page, a homepage with the text 'Seating America's Greatest Fans,' and a venue type selection screen.
Brand guidelines document showing color palette with red, maroon, off-white, tan, graphite, black, and white swatches, print and design elements, logos, and photos of a sports stadium and game.
Sturdasteel brochure with text about premium grandstand seating and black-and-white photos of stadium seats and a crowd at night.
Brick building with a rooftop billboard that reads 'Sturdisteel Grandstands & Press Boxes Seating America's Greatest Fans.'
Stadium seating structure with a large banner featuring a stag and text reading 'WELCOME TO ANTLER STADIUM,' overlaid with the Sturdiwrap logo and tagline 'Stadium Banner Systems.'
“Thankful for the entire Sidekick Team and their AMAZING support! If you are building a brand, you NEED their resources and expertise.”
______, _______ | Sturdisteel
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