Sturdisteel

Description

Sturdisteel has built grandstands across America for over 80 years—but they knew it was time for a modernized brand that matched the strength and legacy of their work. Sidekick led Sturdisteel through a full Brand Strategy Process, rearticulating their mission, values, and positioning in today’s market. We’re currently developing a new website that clarifies their offerings while enhancing credibility with clients and partners. As a subscription client, Sturdisteel continues to engage Sidekick for job site photography, team headshots, environmental design along with other ongoing creative support for their day-to-day operations. Together, we’re building a brand presence as durable and impressive as the structures they create.