Kor Industries partnered with Sidekick to build a brand that reflects a new era of manufacturing—one defined by precision, reliability, and modern leadership. Through a full brand strategy process, we helped clarify Kor's positioning, values, and voice, setting the foundation for long-term growth and adaptability. From there, Sidekick led the brand naming and complete visual identity redesign—developing a logo system, typography, color palette, and design language that capture the balance between industrial strength and human connection. Together, we created a brand built for today—with the flexibility to expand into tomorrow.