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Learning the Different Types of Agencies


When it comes to finding the right partner for your business, there are a range of agencies that can help you build your brand and reach new customers. As you’re looking for an agency, you’ll find a host of different names like:

  • Marketing
  • Creative
  • Digital
  • Advertising or Media
  • Branding
  • Public Relations (PR)

But what’s the difference between them all? Let’s take a closer look at the differences between these agencies and the different value they each bring.

Marketing Agencies 

A marketing agency provides services that focus on getting the word out about your product or service to potential customers. This could involve creating campaigns for social media channels, email marketing initiatives, SEO optimization for web pages, paid advertising campaigns on search engines or other websites, copywriting for ads or blog posts, or even public relations efforts such as press releases or media outreach. 

Creative Agencies 

A creative agency is typically focused on the visual aspects of a project. This could include tasks like graphic design, illustration, photography, video production, animation, or web development. The main goal of a creative agency is to create things that are visually appealing and communicate a message in an effective way. They may also provide strategy and consulting services related to branding and design.

The key distinction between a creative agency and a marketing agency is that a creative agency focuses mainly on producing content while a marketing agency focuses mainly on distributing content. Both can be crucial components in any branding or promotional campaign.  

Digital Agencies 

Digital agencies, also known as digital marketing agencies, focus on using technology and the internet to deliver marketing messages and advertisements. This can include activities such as creating websites, running online advertising campaigns, and using social media for marketing purposes. The goal of a digital agency is to help their clients reach their audience and achieve their business goals through digital channels.

Advertising (or Media) Agencies 

Advertising or Media agencies, also known as media buying agencies or media planning agencies, focus on placing advertisements in various media outlets. They often work with advertisers and media outlets to negotiate rates, plan ad campaigns, and ensure that advertisements are placed in the most effective locations. The goal of a media agency is to help their clients get the best value for their advertising budget and reach their target audience effectively.

Branding Agencies 

A branding agency is a business that provides services to help other businesses develop and manage their brand – this is a little more niche than a creative agency. This can include activities such as creating a brand identity and developing a brand strategy. The goal of a branding agency is to help their clients create a strong and consistent brand that resonates with their target audience and differentiates them from their competitors.

Branding agencies often have teams of creative professionals, such as designers, copywriters, and marketers, who work together to develop effective branding solutions for their clients. This can include creating a unique logo and visual identity, developing a brand voice and messaging, and designing marketing materials, such as brochures, business cards, and website graphics.

In addition to creating a strong brand identity, branding agencies can also help their clients manage their brand reputation and maintain a consistent brand image across all of their communications. This can include activities such as monitoring and responding to online reviews and social media comments, and developing strategies to manage crisis situations.


Ultimately, it depends on what kind of project you have in mind when deciding which agency is right for you. However, each can be critical pieces when it comes to successfully promoting your business online and reaching new potential customers. Whether you need help creating content that resonates with your target audience or assistance in amplifying the content so it reaches its intended viewers, each agency possesses a variety of skills to help solve business problems.

Does your website need a redesign or reorganization? Sidekick would love to help – let’s talk.