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Bellfit

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Description

BellFit is an online fitness community designed for women of all generations—empowering members to build strength, confidence, and connection at every stage of life. To support this mission, BellFit partnered with Sidekick to shape a cohesive visual identity that speaks to both power and approachability. We developed a full visual branding system—logo, typography, and color palette—that feels modern yet timeless. Sidekick also led a custom photography shoot to authentically capture the energy of the BellFit community and brought it all together through a dynamic website with live-streaming capabilities. The result is a brand experience that’s strong, supportive, and built to grow alongside its members.

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Woman in white athletic tank top stretching arms behind her head with BellFit text overlaid.
Website homepage for BellFit showing a woman in workout clothes stretching with text promoting empowering women through strength and wellness.
BellFit brand guidelines pages showing logo variations, color palette, typography, design principles, digital applications, and fitness-themed imagery.
Woman in light blue shorts and white tank top lifting a black hex dumbbell indoors.
Light blue BellFit water bottle with a lid and carrying handle on a peach background.
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"We recently worked with Sidekick Creative Agency to create our website and branding and could not be happier with the results. From the very beginning, their team has been extremely creative, attentive, professional and detail oriented. Working with them has been a great experience and we would use them again in a heartbeat."
Susan Bell, Co-Owner | Bellfit
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