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Golden Roost Fertilizer

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Description

Golden Roost Fertilizer partnered with Sidekick when their family-owned company prepared to enter the retail market for the first time. Through a full Brand Strategy Process, we developed a brand architecture that preserved their established B2B identity for existing customers and created a new retail-facing brand designed to resonate with home gardeners and everyday consumers. Sidekick led the renaming and complete visual identity design, developing a logo system, typography, color palette, and design language built for shelf appeal and long-term retail growth. As an ongoing subscription client, Golden Roost continues to work with Sidekick to extend the brand into new products, packaging, and campaigns.

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Golden Roost Organic Fertilizer logo over a golden wheat field under a blue sky.
Front and back views of Golden Roost Living Organic Fertilizer bags featuring 3-3-3+ NPK formula, OMRI certification, and farmer endorsement.
Golden Roost flyer with Farming equipment harvesting crops at sunset and text promoting organic fertilizer made from broiler litter.
Mustard yellow cloth with black botanical swirl patterns and the text 'GOLDEN ROOST ORGANIC FERTILIZER' centered.
Dark brown mesh trucker cap with a yellow circular patch reading 'Golden Roost Organic Texture'.
Overview of brand guideline pages for Golden Roost featuring logos, color palettes, typography, and agricultural imagery.

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