Saint Paul's Episcopal Church, deeply rooted in the rich history of Waco, embarked on a transformative journey with our creative agency through our immersive Brand Strategy Process. Over the course of two days of strategic workshops, we collaborated closely with the church leadership to strategize, clarify, and codify their historic brand. Alongside decades of esteemed history, Saint Paul's Episcopal Church sought to embrace a new season, signaling vitality and renewal to their congregation and the wider community. Our comprehensive approach included the creation of a new logo, thoughtfully designed print materials, and the development of brand guidelines that seamlessly wove the church's legacy with a fresh, contemporary perspective. The redesign extended to their online presence with a modern and user-friendly website, capturing the essence of their evolving identity. Our commitment to understanding and preserving the church's heritage while ushering in a new chapter has positioned Saint Paul's Episcopal Church for a vibrant future. We are honored to have played a role in this pivotal moment and look forward to continued collaboration as they embark on this new season of life.
“We knew we needed to reclaim our identity and reset our purpose and path forward, and this process knocked it out the park for us. As I look back on our old branding/identity/mission, what I notice is that this process really did help us become more fully ourselves. We matured our brand to embrace the fullness of who we are and where we are going together.”