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Westfest

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Description

WestFest has been a Central Texas institution since 1976, drawing crowds to West, Texas every Labor Day weekend for a festival that started as a Czech heritage celebration and has grown into one of the region’s most anticipated annual events. As they approached their 50th anniversary, the brand needed to catch up to what the festival had actually become — rooted in tradition, but built for a wider audience and a bigger stage.

Sidekick developed a fresh visual identity that honors the festival’s Czech heritage without feeling like a museum piece. The new logo brought energy and longevity, while a full design system gave organizers the tools to carry the brand consistently across every touchpoint — signage, stage graphics, merchandise, and beyond. A dedicated 50th anniversary mark gave the milestone the weight it deserved. We rounded it out with a library of social and signage templates built to be used year after year, so the WestFest team can show up polished every season without starting from scratch.

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  • Special Event
Two hands clinking full beer mugs with a white Westfest 1976 lion logo overlayed.
Street banner with a lion crest and text promoting Westfest: music, food, and tradition.
Three smartphones with red and black Westfest 50 years celebration event posters on a red background.
WestFest banner with red lion logo, year 1976, and music, food, tradition text at bottom.
Billboard for Westfest Labor Day weekend featuring music, food, and tradition with a lion crest.
Westfest brand guidelines showing logos, badge, Czech diamond pattern, and logo usage rules in a grid layout.

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